Michael Palma began his professional career as a basketball coach at The College of the Holy Cross in Worcester, MA in 1984 following a Parade Magazine All-American playing career.
In 1989, he transitioned into executive recruiting for advertising agencies. Since then he has placed more than 1,300 of the top professionals in the industry at nearly 200 agencies.
In 2004, Palma spent two years on the agency side as SVP, Director of Business Development for BBDO.
He then re-launched The Palma Group in Atlanta, as a hybrid headhunting/new business firm for ad agencies. Since then, he has helped his agency clients win over $400 million in revenue.
In 2010, The Palma Group began managing agency reviews for brand marketers. Since then, Palma has run more than 40 reviews for top brands, including The Coca-Cola Company, Arby’s, Zaxby’s, Heineken USA, Peugeot North America, Church’s Chicken and Stainmaster.
He’s the proud dad of three children, including a son with a One Show Gold Pencil and Cannes Lion as an agency copywriter.
Mike is also a single-digit handicap golfer with three holes-in-one in his bag.