You’ve put a lot of time and energy into finding the right agency. Let’s make sure you get the most out of your agency relationship. We are experienced in coaching clients and agencies to achieve strong and mutually profitable relationships based on brand KPIs.
We know a Brand’s marketing success is built on a strong client – agency relationship. The first 100 days are vital and we have learned what is critical to a productive start. Our coaches help put an onboarding plan together and mentor Marketing teams and new agencies through the onboarding process. Creativity is an art and managing the process takes special care.
Client-Agency Performance evaluations (relationship counseling)
We’ve learned these evaluations help inspire greater efficiencies in the client/agency relationship. They can also help repair leaky relationships; or they can be a complete waste of time and money. If run poorly, they do more harm than good. Our advisory coaches have been on all sides of the table at the world’s best brands and agencies.
Agency Compensation Audits
We’ve learned quite often the most creative people are actually the CFO’s and Controllers at the agencies and client companies. There’s a better way to bill, be billed, get paid and pay out in the creative agency/client relationship.