When your agency loves your brand...

you get THEIR best work. You get their best people. You love your agency.

From running brand strategies and agency searches to leading new business development and top talent recruiting for some of the best-recognized brands and agencies in the world, we’ve been on all four sides of the table for more than 30 years. We know brands. We know agencies. We know how to make the ideal fit. Ready to feel the love?

The fastest growing agency search consultancy in America

The leading search consultancy for remote creative agency reviews

Advocacy Talent Impact

Compliant with the guidelines and best practices of the American Association of Advertising Agencies and the ANA

We’re fortunate to have the kinds of clients that allow us to revolutionize agency search; clients that understand the power of great creative work.

Mike Palma, Founder & Owner, The Palma Group

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Looking for the right agency?


Let’s Find the Agency Worthy of Your Brand’s Noble Ambition.


Grow your agency, attract top talent, and win more pitches

Here’s How We Help

Pitch Registry

Get on our list to be considered for the hottest brand pitches in the nation.

LIVE Seminars/

Winning strategies for prospecting, pitching, pricing, and taking your agency to the next level.

masterclass videos

Stream winning new business content straight to your conference room. A powerful and cost-effective way to energize for your team.


Find your next great hire quickly with the nation’s leading agency talent recruiter.


Book one-on-one and team coaching sessions to address your agency’s specific needs.

We’ve revolutionized agency search, for some pretty big brands.

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Case Studies


For The Coca-Cola Company, we led the world’s first all-video RFP review. 100% video out and video in. It saved trees, but more importantly it gave the agencies a chance to wow the selection committee prior to their presentations.

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We connected Zaxby’s with the right agency to elevate their TV advertising and social content to help take the brand into a position of national leadership, starting with a Super Bowl commercial.

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In a 21-day process, we connected Johnny Rockets with the right agency in our first project-based review via remote briefings and creative presentations.

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What our clients say about our work


Global Group Director Digital Communications & Social Media at The Coca-Cola Company

“We would have fallen short of multiple aggressive brief deadlines, not to mention placed sub-par agency partners, if we worked with anyone else.”


Former CMO Heineken USA, Arby’s Restaurant Group, Church’s Chicken

“In the course of 100 days, Michael helped us get to a “great, no debate” new agency partner that had the exact right credentials, capabilities and chemistry…and importantly, one that the entire organization embraced.”


Global Brand Director Stainmaster Brand

“Michael understands the agency search process and serves as a resource offering advice and counsel throughout the process resulting in an expedited search and fast starts with our new agencies.”


CMO, Ovation Brands, LLC

“He is as well-connected as anyone I’ve ever met in the agency business. He will find the best talent for you to work on your business. He understands personality fit. Do yourself a favor and call Mike Palma.”


COO, Youfit Health Clubs

“We conducted all prior searches internally with far less success and efficiency than Michael brought to the table. Not only do I believe that this last search will be the most successful, but also I know that it was the most organized, effective, and fun.”

Linda SanGiacomo

SVP Marketing, Johnny Rockets

“Mike knows how to interpret client needs to match agency strengths. In an expedited time frame he found the exact solution. I had the most impact and fun in many years during this process.”


CMO, Zaxby’s

“His agency review process is not “best-in-class” — it’s in a class of its own. His intimate knowledge of different agency cultures and specialties sets him apart from other search consultants.”

Get Started

If you are a brand marketer and you need a better creative agency, please call for details on our unique agency search & selection process: 404-408-8375.

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