Agency New Business Advisory

Proven high-impact advisors tackling ONE specific topic of critical issues with a pay-as-you-go model. We come in as a special ops team on a specific business strategy, organizational or specific leadership issues and present at least ONE quick delivery idea that will result in at least 10x value of what you spend. No retainers or contracts.

This service is best-suited for Independent agencies of $2MM-15MM AGI & new leaders at multinational network agencies.

  • Agency Growth Readiness Audit
  • Strategic Growth and M & A Advisory
  • Organic Growth Advisory
  • Emerging Leader Readiness & Preparedness Advisory


Brand Advisors/Coaches

Mike Palma Founder & Owner

Michael Palma began his professional career as a basketball coach at The College of the Holy Cross in Worcester, MA in 1984 following a Parade Magazine All-American playing career.  In 1989, Michael Palma founded The Palma Group and began headhunting for creative advertising agencies, placing well over 1,000 of the top professionals in the industry.

in 2004, Palma spent two years on the agency side as SVP, Director of Business Development for BBDO. He then re-launched The Palma Group as a hybrid headhunting/new business firm for ad agencies. Since re-launching, he has helped his agency clients win over $500 million in revenue.

In 2010, The Palma Group began managing agency reviews for brand marketers. Since then, Palma has run more than 40 reviews for top brands, including The Coca-Cola Company, Arby’s, Zaxby’s, Heineken USA, Peugeot North America, Church’s Chicken and Stainmaster.

Contact Mike at or (404) 408-8375

Linda SanGiacomo Advisor & Trustee

Linda SanGiacomo is a consumer marketing executive with success impacting brands in both large and small organizations. She is an unwavering brand steward and creative champion, with an expansive background at iconic brands such as Dunkin’ Donuts and Johnny Rockets. Linda led the advertising team that launched the highly recognizable, award-winning “America Runs on Dunkin’” brand positioning and tagline. She most recently re-energized Johnny Rockets with a global brand position and “Rock On” creative expression. Linda has a deep background in creative development and agency management, leading multiple agencies and production teams. She began her career on the agency side, in account management and media planning in the Boston area. Linda does her best thinking hitting the boxing bag or walking her two dogs — Buster & DonDraper.