Business Transformation Advisory

Proven high-impact advisors tackling ONE specific topic of critical issues with a pay-as-you-go model. We come in as a special ops team on a specific business strategy, organizational or specific leadership issues and present at least ONE quick delivery idea that will result in at least 10x value of what you spend. No retainers or contracts.

This service is best-suited for Independent agencies of $2MM-15MM AGI & new leaders at multinational network agencies.

  • Agency Growth Readiness Audit
  • Strategic Growth and M & A Advisory
  • Organic Growth Advisory
  • Emerging Leader Readiness & Preparedness Advisory


Brand Advisors/Coaches

George Swisher Business Transformation Advisor, Partner

Former agency entrepreneur and management consultant with a 15 year track record of improving company performance, shifting cultures through change management, and strategic growth for mergers & acquisitions.

Currently co-founder and CEO of, a software platform that helps leaders lead organizational change more precisely by analyzing sentiment of company objectives in real-time.

Contact George at or (917) 409-7086

Mark Grieco Business Transformation Advisor, Account Strategy

Mark Grieco is a 35-year veteran of the advertising & marketing community. While honing his accounts and strategy leadership craft at blue-chip agencies like Ogilvy, Saatchi and Tombras, he’s helped build marquee brands like Kraft, Seagram’s, General Mills, Ford and Coca-Cola.

A natural-born connector, Mark has linked agency people, purpose & best practices to leading brands in five consecutive decades. Always embracing effectiveness as the defining measurable goal, Mark has led agency teams to more than a dozen EFFIE Awards.

A true driver in helping create unique agency cultures, Mark is a well-recognized leader in the ad industry. He’s best known for sprinkling the proverbial Grieco “pixie dust” of fun, energy & NYC grit.

Mark joins the team at The Palma Group as Business Transformation Advisor, Account Strategy. A voracious consumer of culture, Mark’s passions are pro sports (he bleeds NY Yankee and Giant blue), film and history.

“I’ve worked with Markie since 2016 when I ran The Coca-Cola Company agency review. His agency, Tombras Group, won the account and Grieco was a key force. I’m thrilled he’s part of our team now and look forward to our future together,” said Michael Palma, Founder of The Palma Group.

Contact Mark at or 646-226-4750

Linda SanGiacomo Global Marketing Executive

Linda SanGiacomo is a consumer marketing executive with success impacting brands in both large and small organizations. She is an unwavering brand steward and creative champion, with an expansive background at iconic brands such as Dunkin’ Donuts and Johnny Rockets. Linda led the advertising team that launched the highly recognizable, award-winning “America Runs on Dunkin’” brand positioning and tagline. She most recently re-energized Johnny Rockets with a global brand position and “Rock On” creative expression. Linda has a deep background in creative development and agency management, leading multiple agencies and production teams. She began her career on the agency side, in account management and media planning in the Boston area. Linda does her best thinking hitting the boxing bag or walking her two dogs — Buster & DonDraper.

She assists The Palma Group by coaching marketers in the following areas:

Pre-search prep, Brand house & architecture, and agency/client relationship management.

Contact Linda at or (781) 718-8495