Hundreds of creative agencies have benefitted from our growth workshops resulting in over $500 million new business revenue

The workshop agenda includes

The 5 P’s: Planning, Positioning, Prospecting, Pitching & Pricing

Best Practices and What’s Working Now in Agency Business Development

• PLANNING: Analysis of existing agency materials, website, RFP responses, pitch decks and presentations, etc.
• POSITIONING: Selling in your Value Proposition
• PROSPECTING: Processes & Tactics for your Business Development Outreach Program. What’s Working Now. Building an Organic Prospect List, The Palma Prospect Pyramid
• PITCHING: The New Meeting. Meeting & Presentation Conversion Tools
• PRICING: Compensation models that are working now

The Palma Process:

We coach your agency new business team how to:

• Get credible with your prospects
• Get like-able with your prospects
• Get a call through
• Get a meeting
• Convert that meeting to a Project
• Convert that Project to an AOR

Post-Session Deliverable:

• Executive Summary & recommendations