The newest member of our Advisory Board, Michael brings unique and valuable experience to both our agency and brand clients. As a senior marketing leader at blue-chip companies as well as top-tier agencies, he has built a formidable track record of brand relaunches, pop-culture hits, traffic-driving initiatives, organizational and business transformations, and all of the industry awards (both creative and strategic). And he’ll be the first to tell you that these wins were only possible due to strong relationships between agency and client. Without respect, honesty, shared purpose, culture and process, even the most talented marketers and creative directors will struggle for relevance, much less success.
At MetLife, he was a key leader focused on a multi-year transformation of the Marketing function at MetLife into a global practice focused on driving demonstrable brand and business impact. This resulted in the company’s first brand relaunch in 30 years, along with global organizational design and hands-on leadership of the key brand activation and customer experience functions.
At DIRECTV, he and his team drove impressive sales wins at a difficult time for the cable and satellite industries – with lots of help from the award-dominating ‘Cable Effect’ campaign.
On the agency side, Michael and partner Eric Silver relaunched Amalgamated as Silver + Partners, landing on AdAge’s ‘A List’ in 2013. At BBDO, he drove the global relaunch of Starbucks and famous campaigns for eBay. And at both JWT and DMB&B, despite being just a pup in the business, he was a key part of developing new practices for total integrated marketing – leading to big gains in market share for Domino’s Pizza, Sprint, and P&G.